In business, the rules are not always played fair. Especially in the digital economy — from online marketplaces and social media to performance marketing and influencer campaigns — visibility, speed and reach are what win. That makes a legally sound, enforcement-ready foundation all the more important. German unfair competition and advertising law (UWG) provides powerful — and at times very sharp — tools to stop unlawful practices decisively: from product and concept imitation to misleading advertising claims and unlawful comparison or discount promotions.
We help you protect your market position and reputation, and limit commercial damage at an early stage. Depending on the situation, we take swift, strategic action against competitors — with a clear focus on evidence preservation,
platform dynamics and real-world enforceability. And if you are unfairly targeted, we will, where necessary, stand in front of you and shield you: with robust risk assessment, efficient defence against cease-and-desist letters, and
a pragmatic approach that keeps costs and litigation risk firmly in view.
Advisory focus areas
- Cease-and-desist letters and interim injunctions
- Action against product imitations, lookalikes and misleading advertising
- Action against unfair competitive practices by competitors (including in e-commerce and on platforms)
- Defence against unjustified claims and the effective rebuttal of cease-and-desist demands
